Alicia Ren
Chief Technology Officer
Owns the product stack across the three companies. Most weeks she is on a whiteboard walking a capture or queue design with the people who will use it.
About Us
Solesbee Solutions did not start as a software company. It started as a consulting firm that sat inside the work until the hole was obvious.
2016–2018, David Solesbee spent years inside small operators and multi-location groups. The same holes kept showing up: support lived in inboxes, customer information was typed off paper into three systems, and nobody had a single view of how the business was actually performing. Vendors sold tools. Almost nobody sat with the operator and closed the gap between how the work ran and what the tools assumed.
In 2018 he founded Solesbee Solutions as an independent consultancy: process mapping, systems selection, and implementation for companies too small for a big-four program and too stretched to hire a full IT PMO. Find the hole, fill it, leave the operator better than you found them. That work is still how the group enters new industries — see Consulting.
By 2019–2020 the same three holes showed up on almost every engagement. Consulting could patch each client once. It could not scale the fix. From 2021 on, the firm acquired or launched a company for each repeating hole — and stayed the parent.
Founder & CEO
David still treats software as the last step, not the first. The office photo is the one he uses.
Chief Technology Officer
Owns the product stack across the three companies. Most weeks she is on a whiteboard walking a capture or queue design with the people who will use it.
Chief Operating Officer
Makes implementations survive the first quarter. He spends more time on parts counters than in board rooms.
Chief Customer Officer
Holds the relationship after go-live. If a queue is slipping, she is in the huddle with the support lead — not waiting for a QBR.
Chief Financial Officer
Translates operating numbers into a briefing a dealer principal can use. He still sits in the room when the first close happens on Solesbee Analytics.
Composite stories for this demonstration.
“They mapped the actual handoffs before anyone opened a product. That is why the install stuck.”
Nora Ellison · Harborline Powersports
“Marcus stayed on the floor until the third-shift lead could run it without us.”
Tom Bridger · Red Mesa Commercial